Want B2B Vertical Marketing Manager - Remote in Wyomissing, PA

Job title: B2B Vertical Marketing Manager - Remote

Company: Rentokil Initial

Job description: Job Description:



B2B Vertical Marketing Manager - remote



Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!



Are you passionate about B2B marketing? Looking to build your career in an exciting industry and a growing world-class organization? Come see why so many of our team members recommend us to their friends!



Who are we?



Rentokil is a family of companies in North America. We pride ourselves on being a trusted partner to many of the world's leading brands across industries as diverse as manufacturing, distribution, retail, food service, and hospitality. We are extremely proud of our legacy of excellence and constantly work to enhance the value and impact of our services.



Responsibilities



What does our B2B Vertical Marketing Manager do?



This role is responsible for developing and executing marketing campaigns and messaging to generate awareness, demand and interest in the organization’s products and services within designated targeted verticals, such as Manufacturing, Logistics, Property Management, Education, and Transportation. Their primary goal is to generate leads for the sales team, measuring the effectiveness of campaigns that grow share in those target verticals and ultimately results in revenue growth for the company. This role serves as the internal “expert” on their designated industries, including the development of unique value propositions, messaging, tools, etc. to create differentiation and establish leadership by vertical. It is their responsibility to ensure the sales team has the training and tools they need to effectively prospect and sell in their target verticals.



Responsibilities and essential job functions of the manager of acquisition marketing include but are not limited to the following:

• Develop unique value props, campaigns, messaging and tools to support target verticals.


• Develop and maintain vertical playbooks, including key customer personas.


• Ensure sales team has the insights, tools and training needed to effectively prospect and sell in each vertical.


• Driving lead generation and revenue growth through strategic marketing programs and tactics for targeted verticals (industries).


• Partner with Commercial Product and Pricing team to drive revenue and EBITDA growth through execution of a vertical-based bundling strategy.


• Develop and implement customer acquisition campaigns from the initial brainstorming and research phase through production, implementation across various channels, debriefing, and reporting.


• Create and optimize landing pages and forms to optimize conversion rates.


• Plan, manage, and optimize vertical-based multichannel content to feed different marketing and sales funnel stages.


• Understand and guide efforts in graphic design and website creation and maintenance.


• Analyze and report on campaign performance to measure the effectiveness of campaigns and make data-driven decisions to optimize performance.


• Collaborate with sales teams to ensure that the leads generated are high-quality and aligned with the company’s customer profile.


• Build vertical-based expertise by staying up-to-date on industry trends and competitors to ensure that marketing efforts are relevant and effective.


• Track budget to ensure marketing campaigns and other efforts are executed within the approved budget.


• Serve as vertical “expert” to ensure all programs and communications deliver to expected customer needs.

What do you need?

• Bachelor's degree in marketing, communications, or a related field.


• Candidates must have 3-5 years of experience in marketing, demand generation, lead generation, or B2B marketing. Experience in Manufacturing, Logistics, Property Management, Education, or Transportation industries is a plus.


• Strong understanding of B2B sales and marketing principles, including account-based marketing, marketing funnel, target audiences, content strategy and development, product promotion, and go-to-market planning and programs.


• Deep knowledge of targeted lead generation, development, nurturing, and management.


• Pest and/or service industry experience.


• Strong project planning skills with the ability to start work early in the project life cycle.


• Ability to edit highly technical work and translate it to reach different audiences


• Expert editorial knowledge and ability to ensure content and messaging adheres to established brand guidelines.


• Experience with analytics and data-driven decision-making.


• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) or Google Tools (Gmail, Docs, Sheets, Slides)


• Experience with marketing automation tools, such as HubSpot, Marketo, Pardot, or Marketing Cloud.


• Understanding of CRM tools, principles, practices, and applications.


• Tech-savvy, capable of troubleshooting marketing and sales technology challenges


• Must pass pre-employment background screen

Qualifications



Why Choose Rentokil?



A career with Rentokil is a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance and we love to promote from within. We offer competitive pay on a bi-weekly pay schedule (weekly in NY & CT) and many of our roles offer performance incentives.



Below you'll find information about some of what Rentokil North America has to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits when they meet certain criteria.



which includes:

• Professional and Personal Growth

• Multiple avenues to grow your career


• Training and development programs available


• Tuition Reimbursement benefits (for FT Colleagues)


• Health and Wellness

• Health benefits including Medical, Dental, Vision, and Life Insurance with no waiting period


• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1


• Savings and Retirement

• 401(k) retirement plan with highly-competitive company-matching contributions, holiday savings club, and more


• Work-Life Balance

• Vacation days & sick days


• Company-paid holidays & floating holidays


• A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work. Is that you?



Want to hear Colleague feedback on what it's like to be on our team? Check us out on Glassdoor!



Rentokil North America is a Drug-Free Workplace



Rentokil North America is an equal opportunity employer with a commitment to equality in every aspect of employment. As we expand, we are focused on building a foundation of diverse talent and equality in all areas of our workforce. All qualified applicants receive equal consideration, regardless of race, gender, sexual orientation, religion, ethnicity, national origin, veteran status, or disability.



Link to Federal employment poster:

– Revised November 2009 – Revised November 2009



Pay Transparency Nondiscrimination Provision

Expected salary:

Location: Wyomissing, PA

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