Performance Marketing Manager, Amazon

Caring for skin means caring for people At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, Aquaphor and Coppertone. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers... our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you’ll find: • A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported • Nimble teams that enjoy challenging work and the ability to make an impact • A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise • A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive • A collaborative culture that leads with care, trust, simplicity and courage Unique benefits that consider the whole person. We understand that you have a life outside of work, and we support you with unique benefits including: • Generous and flexible PTO policy • Summer Friday hours • Paid Parental Leave • Comprehensive Wellness and Benefits program • Cash Balance Plan (similar to a pension) • 401k match • Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues • Dynamic work model – a hybrid of 3 days in-office collaboration and 2 remote focused work days. Experience, skills and competencies that lend themselves to this role: We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team. OVERVIEW: The Amazon Performance Marketing Manager is responsible for creating a strong performance marketing strategy and execution plan. This Individual will be responsible for managing the Amazon onsite and offsite marketing investment and maximizing returns on advertising spend. RESPONSIBILITIES: • Manage Amazon media budget and define performance media activities across on platform and off platform tactics specific to Amazon Ads strategizing activities for incremental sales and efficient return. • Drive media agency partners to strategize and execute marketing campaigns driving highly incremental return for all Beiersdorf Brands. • Instill a performance marketing mindset, by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eComm marketing performance. This includes but isn’t limited to tracking ROAS, CPCs, CVR & CTR. • Take the lead on finding new and innovative ways to expand ecommerce business through existing and new media channels and tactics. • Work closely with brand managers, integrated marketing, and ecommerce retail & content teams to drive testing, reporting, optimization and analysis on channel performance, identifying key levers and opportunities for improvements. Share with global and other market teams to help educate and learn. • Partner with the Integrated Marketing team & Digital Experience Managers to ensure cohesive strategy across the entire consumer journey & development of full funnel performance reporting. • Collaborate with Omni Channel Performance Marketing Manager to align retail media strategies across Amazon and omni accounts. • Lead the country/market, external agency teams, media partners and others to co-work effectively. • Define cadence and structure of performance reports, analysis and insights for Amazon • Partner with agency analytic teams to create advanced reporting & use cases leveraging Amazon Marketing Cloud or similar data clean room platforms • Strategically plan, analyze and optimize campaign performance at the keyword, audience, placement and creative level • Drive execution of user acquisition campaigns that support BDF’s growth initiatives while meeting budget requirements by close cooperation with local country marketing teams. • Support the Head of Ecommerce in creating long term strategy for Ecommerce Performance Marketing. REQUIREMENTS: • University degree in Marketing / Media and a proven previous experience (minimum 8 years) in either agency (Digital, ecommerce) or a client-side Performance Marketing role. • 6+ Years experience in Amazon Performance Marketing budget & strategy • Retail Media, Search Engine Marketing, Affiliate Marketing, Display, Programmatic Media and Paid Social Media Buying and Planning experience a plus • Must demonstrate ability to defend media choices both analytically and critically taking all business objectives and marketing goals into consideration. • Curious and passionate about ecommerce and Digital Marketing. • Data driven, with experience in relevant analytics & campaign management platforms including Amazon Ads & DSP consoles, Amazon Marketing Cloud, Skai and/or Pacvue • Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge, skills and experience. Experience with attribution modelling is a plus. • Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations. • Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly. • Ability and willingness to be strategic and executional. • Strong collaboration skills with experience working in a matrixed organization. ADDITIONAL INFORMATION At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture. Beiersdorf North America Company Culture Highlights • Winner of Comparably's Award for Best Leadership Teams 2023 • Winner of Comparably's Award for Best Sales Team 2023 • Winner of Comparably's Award for Best Company Compensation 2022 • Winner of Comparably's Award for Happiest Employees 2022 • Winner of Comparably's Award for Best Company for Diversity 2022 • Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably • Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably Check us out on Comparably: https://www.comparably.com/companies/beiersdorf Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer

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