Lead Marketing Analytics Consultant, Small Business Credit Card

About this role: Wells Fargo is seeking a Lead Analytics Consultant in Cards and Merchant Services to support Small Business Card. Learn more about the career areas and business divisions at wellsfargojobs.com... In this role, you will: • Provide descriptive and predictive analytics to influence portfolio marketing strategies • Deep-dive analysis into key drivers of portfolio profitability (attrition, employee cards, merchant spend, and engagement) • Digital marketing analytics such as customer behaviors, waterfall analysis, abandonment rates, and ad targeting • Build customer segmentation to enhance customer value and drive profitability (including best customer segmentation) • Build new reporting and support existing run-the-engine portfolio marketing reporting as necessary • Perform analysis for financial planning functions, such as portfolio sales trends • Develop and evaluate business initiatives that drive incremental Net Income After Tax for the Small Business Card product team • Perform ad-hoc analytics supporting portfolio offer and product strategies for the Small Business Card product team • Assist in analytics supporting targeting techniques, identifying and leveraging 3rd party data sources to assist in driving this growth • Ensure adherence to compliance and legal regulations and policies on all projects managed • Provide updates on project logs, monthly budget forecasts, monthly newsletters, and operations reviews • Assist managers in building quarterly and annual plans and forecast future market research needs for business partners supported • Strategically collaborate and consult with peers, colleagues, and mid-level to senior managers to resolve issues and achieve goals • Advise line of business and companywide functions on business strategies based on research of performance metrics, trends in population distributions, and other complex data analysis to maximize profits and asset growth, and minimize operating losses within risk and other operating standards • Provide influence and leadership in the identification of new tools and methods to analyze data • Lead projects, teams, or serve as a peer mentor to staff, interns and external contractors Required Qualifications, US: • 5 years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications: • 3 years of Small Business Credit Card experience • 3 years of Credit Card portfolio marketing analytics experience • 3 years of SAS/SQL experience • Results oriented individual with strong time management skills and the ability to multitask • Excellent written and verbal communication skills • Proven ability to perform analysis and create a narrative that can be shared with senior leadership • Experience working in a cross functional matrixed organization • Strong reporting and analytics experience using reporting tools such as Tableau and/or Adobe Analytics • Extensive statistical modeling, analysis, optimization and segmentation experience • Experience with machine learning model Job Expectations: • Willingness to work on-site at stated location on the job opening • This position offers a hybrid work schedule • This position is not eligible for Visa sponsorship • Travel up to 10% of the time Posting Locations: • 2200 Concord Pike Wilmington, DE 19803 • 800 S Jordan Creek Parkway, West Des Moines, IA 50266 • 1525 W WT Harris Boulevard, Charlotte, NC 28262 Required locations listed above. Relocation assistance is not available for this position. Job posting may come down early due to volume of applicants. Posting End Date: 27 Jan 2024 • Job posting may come down early due to volume of applicants. We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo . Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more

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