Channel Manager, Costco

Channel Manager, Costco

Work Mode: Hybrid...

Location: Hybrid at Kohler, WI

Opportunity

The Channel Manager, Costco is responsible for executing tactics and strategic marketing activities with an omni-channel focus. You will manage the development, coordination, and implementation of merchandising, marketing plans, strategies, promotions, and programs for the assigned channel. You will also have P&L accountability, including budget ownership. The Channel Manager will also lead and drive engagement with Kohler cross-functional partners in Product Marketing, Operations, Supply Chain and Customer Service. This role requires a minimum of five years of retail or e-Tail sales experience.

Primary Objectives
• Contribute to the growth and profitability of the business by identifying, recommending, and implementing the most profitable strategies for the business via long-term marketing strategies and short-term marketing plans.
• Contribute to a higher level of gracious living by aligning marketing programs and pricing plans to the needs, demands and desires of the end customer.
• Support Kohler Co. reinvestment by delivering on aggressive sales forecasts while ensuring an appropriate rate of return on investment.
• Build and maintain marketing strategies and key stakeholder relationships that ensure Kohler Company meets and/or exceeds the end customer’s needs, demands, and desires while delivering an appropriate margin.
• Drive integration between offline and online marketing strategies and tactics to enhance the shopping journey for the end customer.
• Support sustainability initiatives through a relentless pursuit of opportunities to incorporate more environmentally responsible products into marketing campaigns.

Specific Responsibilities
• Plan, forecast, and implement marketing programs and promotions for the channel. Include special promotions, buying opportunities, rebate programs, and ongoing support programs for product categories and market segments.
• Understand trends, potential demand, and competition; make recommendations to develop and introduce new products that increase sales.
• Monitor the success, impact, and contribution of all programs, and communicate this information to management on a timely basis.
• Develop strategies and support programs to increase penetration of Kohler products to include pricing, marketing programs, and communication pieces.
• Develop merchandising and point of purchase material that drives sales and is “on brand.”
• Serve as a liaison between sales and product management. Work with product management to analyze and evaluate the performance of product categories.
• Develop annual business plan for the assigned channel.
• Develop and coordinate policies and guidelines to support long-term objectives.
• Properly present and protect the Kohler brand in the assigned channel.
• Monitor competitor promotions for each product group. Apprise product management of competitor activities and changes in the marketplace.
• Provide Product Management with ongoing analyses and evaluations of performance of initiatives, trends, potential demand, and competition, making recommendations to increase sales.
• Provide guidance and assistance to sales associates to promote Kohler products in accordance with established objectives.
• Drive comprehensive category management strategy across all product categories and channels to increase consumer brand satisfaction and awareness and overall product sell through performance.
• Develop collateral materials and display programs needed in the launch of new products.
• Actively participate in seminars, professional organization meetings, trade shows, etc. to keep abreast of new marketing concepts or other developments germane to the function.
• Properly present and protect the Kohler brand in the assigned channel.

Skills/Requirements

Required:
• Bachelor’s degree in Marketing or related subject.
• 4 years of prior experience in sales, marketing, and/or product development, with progressively more responsibility and a track record of results.
• Keen analytical mind, strong on planning, detail and accuracy, and be a demonstrably creative thinker.
• Substantial skills in written and oral communication with all levels of management and outside contacts.

Preferred:
• MBA/MS degree.

Travel
• Travel to trade shows and customer visits as needed, approximately 20%.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com.

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [email protected]. Kohler Co. is an equal opportunity/affirmative action employer.

We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement

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