Business Development Associate - NursingHomes.com
Posted 2025-04-06Company Description
About A Place for Mom...
We're the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation's most trusted senior advisory service, we are a mission-based organization that enables caregivers to make the best senior living decisions for their loved ones. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families each year simplify the process of finding the right senior care solution across home care, independent living, memory care, assisted living, and more. Our services are offered at no cost to families as we're paid by the 14K+ communities and 3K+ providers in our network.
Recently awarded one of the 2022 Best Places to work in NY and Best HR teams by comparably, the leading workplace culture and brand reputation platform, A Place for Mom is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.
Employees who thrive at A Place for Mom live our values every day:
 Focus on excellence
 Act with integrity and assume positive intent
 Drive outcomes every day with passion and a sense of mission
 Make the lives of our families and customers better, easier and more successful
 Realize the full potential in each team member -- work as a single supportive team
Job Description
Reporting to the Business Development Manager (BDM), the Business Development Associate (BDA) plays a pivotal role in attracting new Skilled Nursing Facility (SNF) customers to NursingHomes.com. They are responsible for identifying leads, introducing them to the brand, preparing a compelling offer, and signing strategic, high value Skilled Nursing Facilities as subscribers on NursingHomes.com.
The day-to-day duties of the Business Development Associate are to pinpoint new prospects and effectively manage their sales funnel to sign-up SNF customers. The Business Development Associate must reach out to their target portfolio of SNFs with a data backed presentation you develop, and at times present a personalized sales presentation, demo of the platform, and show the immediate value that NursingHomes.com can bring to their organization or facility. The BDA may need to work with other departments to drive success - most frequently Account Management, Product, Corporate Development, and Community Operations.
Who you are
The ideal candidate is a true salesperson who is highly competitive, results oriented and has a hunter mentality. The candidate also requires an ability to deliver an empathetic, compassionate and patient sales approach - as the main customers you will be selling to are SNF Owners and Corporate executives. You are an excellent communicator - both verbal and written - and have tremendous analytical and follow up skills. You are motivated by working within a dynamic environment and accelerating the growth of a high-potential digital innovation that connects Caregivers to nursing homes.
Responsibilities
 Define and develop strategies for identifying leads
 Establish an effective sales approach and apply it consistently
 Engage and interact with decision makers at all levels up to C-level and Regional leaders to identify new and emerging business opportunities
 Maintain and update records in our CRM
 Represent company at industry events and conferences to develop new business. Manage conference operations, sign up, set up, supplies orders, and meeting scheduling
 Complete handover document to ensure a smooth handover with the relevant Account Manager
Qualifications
 3+ years of sales experience, preferably in the senior care or hospital industry
 Hunter mentality
 Highly organized and able to prioritize multiple responsibilities, while meeting or exceeding expectations
 A personal sense of urgency and ability to overcome obstacles
 Excellent communication and presentation skills
 Able to properly and accurately enter data into CRM tools
 Excellent customer service skills
 Ability to deliver results while working in a fast-paced environment
 Comfortable with data tracking, analysis and CRM tools
 Strong computer skills necessary, including Microsoft and Google suites
Education Requirements
 Bachelor's degree preferred
Compensation
 Hourly Salary - $24.04
 On Target Earnings Expectation: $70,000
 This position is hourly, non-exempt
Benefits
 401(k) plus match
 Dental insurance
 Health insurance
 Vision Insurance
 Paid Time Off
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Additional Information
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify
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