Director - Consumer Insights & Marketing Analytics

What You’ll Do

The Consumer Insights & Marketing Analytics Product Owner is responsible for delivering end-to-end data products. You will act as a SME on our team for the Consumer Insights & Marketing subject area...

You are tasked with not only developing data pipelines, warehouses, analytical solutions, but also to establish relationships with Marketing Services executive leadership and representing D&A Technologies org on key strategic efforts. You will spend half of your time with the engineering team and the other half with Marketing & PACS, Marketing Transformation office (MTO) and Marketing Technologies to understand business problems and gathering market intelligence.
• Partner closely with Marketing Services, Marketing Technologies & MTO organizations to understand priorities and ensure data solutions are in place to meet ongoing demands and changing.
• Act as trusted advisor and establish great rapport with other product managers, business partners, cross-functional stakeholders and engineering teams, to maintain high levels of visibility, efficiency, and collaboration.
• Create and maintain the current and target data integration, architecture and platform roadmaps, reference material and design diagrams.
• Enable product vision from product management and operations teams into actionable product roadmap and releases.
• Support the marketing and analytics strategy that will allow Consumer Insight Measurement and Analytics (CIMA) to improve efficiency and capabilities.
• Work with the product managers, business stakeholders and operations teams to understand product discovery/definition and convert to actionable items on the backlog.
• Prioritize and sequence the backlog through feature mapping, user story creation, definition of acceptance criteria and document it in tool.
• Write effective user stories with SMART goals.
• Stay attuned to evolving consumer and marketing technology/media trends
• Ensure the business and engineering team is working on stories that maximize value.
• Assist in enriching the data collateral, such as metadata, quality profiling, DataOps and FinOps.
• Coach & develop the next generation of engineering talent on consumer insights and marketing analytics subject area.

Required Qualifications
• 10+ years of experience in delivering BI and advanced analytics solutions in Marketing and Sales Analytics & Optimization (MSAO) and CIMA.
• 5+ years of work experience writing Product Discovery/Definition for software in a Product Owner role.
• Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people.
• Deep understanding of marketing domain and datasets (covering CDPs, DMPs, DAMs and DTC eCommerce), customer surveys and segmentation, data analytics and modeling.
• Experience with Lift analysis, Marketing Mix Modeling and Forecasting, Attribution, analyzing campaign effectiveness, conversion rates etc.
• Experience working with 3rd party data from aggregators like Nielsen, Kantar, Ipsos etc.
• Proficiency in media platforms and 3rd Party Tools (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) and digital channels (Search, Display, Social, Video and Email)
• Proven experience in automating data life cycle management.
• Experience in the beverage or consumer goods industry is a plus.
• Experience in Agile development including Scrum and lean techniques.

SkillsAgile Methodology; Influencing; Microsoft Azure; Risk Mitigation Strategies; Business Processes; Strategic IT; Change Management; Process Improvement Plans; Negotiation; Business Value Creation; Project Management

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