Senior Brand Manager, Minute Maid BDB

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Senior Brand Manager, Minute Maid Bottler Delivered Brands (BDB) who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various... stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

What You'll Do for Us:
• Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
• Developing marketing plans which support strategic initiatives to deliver annual business plan.
• Developing and communicating written briefs for use by agencies and directing their work activities.
• Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
• Assisting in developing portfolio strategies across brands/categories.
• Providing on-going business analysis to identify and prioritize brand-building opportunities.
• Developing annual brand business reviews, as well as growth platforms and brand roles.
• Recommending brand budgets and investment allocation.
• Building a clearly defined positioning for new offerings, new categories entrants/brands.
• Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
• Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
• Presentations of business results for marketing manager, regional manager and divisions.
• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Qualifications & Requirements: • Bachelor’s degree in Marketing, Communications or Business (preferred) but open for other fields (i.e. Engineering Finance..) • 5+ years of experience in brand management. • Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior. • Experience in product innovation (project management, product development, basic portfolio and innovation strategy principles) • Basic to mid level understanding of finance fundamentals of marketing (P&L management) • Knowledge of procedures and media used to drive increased volume and brand equity. • Knowledge of and ability to apply marketing concepts and methodologies. • Ability to manage and inspire agency performance. • Making consumers and their needs the primary focus of the business. • Knowledge of the creative brief development process. • Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact. • Ability to utilize syndicated, custom, and secondary research to identify opportunities

What We Can Do For You:
• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
• Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Join us in our journey to refresh the world and make a difference. Apply today!

SkillsMedia Planning; Leadership; Creative Process; Marketing; Consumer Segmentation; Analytical Thinking; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Merchandising; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management

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