Digital Producer (Part Time/Seasonal)
Posted 2025-04-06ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada
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With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status.
At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone  and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
WHAT WE EXPECT OF YOU
SUMMARY
This position focuses on identifying, creating, distributing, and publishing content to the NHLÂs digital platforms. As the demand for content on the NHL's web and social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative, and collaborative environment, reaching our fans around the globe.
The ideal candidate is a digital expert who is passionate about sports contentÂfrom conception and creation to publishing and deliveryÂand understands the importance of SEO, grammar, accuracy, aesthetics, and punctuality in creating a brand that keeps fans engaged. Not only do they understand the nuances of desktop, mobile, app, and social, but they also understand the game of hockey, the NHL's players and teams, statistics, history, and what separates the NHL from other sports and entertainment entities.
Lastly, this candidate has their finger on the pulse of the entertainment world and spend their free time immersing themselves in podcasts, social spaces, and niche media or consuming shortÂand long-form content that puts them in a position to help the NHL grow the game of hockey.
ESSENTIAL DUTIES AND RESPONSIBILITIES
 Creating SEO-based copy for NHL video highlights and features
 Video thumbnail creation and editing to increase impressions
 Populating NHL channels with VOD content across platforms
 Utilizing internal AI software to produce real-time NHL video content
 Developing an SEO strategy for titles, descriptions, and keywords on NHL platforms
 Management and upkeep of internal and external content streams
 Managing various streams of communications linking internal and external stakeholders
 Liaising between the NHL and partners to ensure the delivery of content
 Monitoring sports-media trends to make content decisions for the NHL's YouTube page
QUALIFICATIONS
Knowledge Areas/Experience
Required
 Must have at least 3+ years of SEO experience
 Advanced experience with Adobe Creative Suite, or similar applications
Preferred
 SEO certification
 Adobe Certified Professional certificate
Skills
 Excellent written communication skills and ability to execute on feedback
 Experience managing a YouTube channel for a sports brand or media organization
 Experience with YouTube analytics (or similar program), with the ability to interpret the data and translate it into engagement opportunities
 Knowledge and understanding of the NHL at an expert level, with passion for the storylines surrounding its players, coaches, teams, statistics, standings, and history
 Ability to work on deadlines in a fast-paced environment, handling multiple tasks simultaneously with a composed, precise, and detail-oriented approach
 Excellent organizational and project management skills
 Willingness to work a flexible schedule, as this position requires working days, nights, weekends, and holidays based on the NHL calendar
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
 Accountability
 Adaptability
 Communication
 Critical Thinking
 Inclusion
 Professionalism
 Teamwork & Collaboration
SALARY RANGE:
$28/hour
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class
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