Digital Marketing Specialist (PH)
Posted 2025-04-05Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand & Editorial Team oversees social programming and engagement for @Disney platforms. Along with the development, strategy, planning, publishing, and operations for @Disney, @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses and Disney.com across... digital and social platforms.
Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support.
An experienced Digital Marketing Specialist/social media strategist is needed for the Disney Entertainment Brand & Editorial Team to join a group of social programming and engagement teams managing @Disney social media platforms.
 Please note - this role has a projected end date of September 2025
Job Responsibilities:
Under the guidance of a Manager, this roleÂs responsibilities include supporting Disney and Franchise handles in the following ways:
Content
 Responsible for the day-to-day programming of social content across all platforms, tagging for reporting, calendar maintenance, and asset management in collaboration with team strategists and coordinators
 Proposing copy and creative in collaboration with social and digital leadership that is consistent with brand voice, tone, and positioning of campaign and/or title
 Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriate
Digital Trends and Platform Updates:
 Stay abreast of digital trends and platform updates to inform strategy and execution
Social Media and Event Coverage:
 Assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as needed
Community Engagement:
 Review and draft copy tied to community engagement efforts across platforms
 Identify and pursue UGC opportunities with the support of Managers
 Partner with vendor to source engagement and UGC opportunities
 Content programming
Asset Management:
 Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standards
 Deliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needs
Partners:
 Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and support
 Liaise daily with teams for amplification and support of priorities across pertinent @Disney channels
Basic Qualifications:  Minimum of 2+ years social media or community management experience within consumer-facing media or global brand  BA or BS in Journalism, Film, Marketing, and/or relevant field or 2+ years experience  Familiarity with Disney brand and content  Familiarity with Disney+ platform  Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations  Passion for storytelling, listening to what the community has to say  Basic understanding of digital analytics and performance tracking  Superior knowledge of social platforms and its native products  Ability to be nimble and adapt quickly to new technologies and processes  Polished in presentation and communication  Be able to find creative solutions to challenges and use data to drive content development and programming decisions  Passion, appreciation, and knowledge of Disney movies, Disney+ series, shorts, and characters  Proficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box  Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok.  Outstanding organizational and communication skills  Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment  Team player with a strong work ethic and high level of confidentiality  Strong attention to detail and ability to use sound judgement
Preferred Qualifications:  Previous experience with CRM tools  AirTable, Smartsheets, and/or Zendesk preferred  Experience in Sprinklr, Creator Studio, Keynote, Google Slides,  Experience within brand entertainment marketing and/or streaming services a plus  Previous experience working with large, matrixed organizations a plus
The hiring range for this position in Glendale, CA is $63,400 to $85,000 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidateÂs geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10098268
Location: Glendale,California
Job Posting Company: The Walt Disney Studios
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [email protected] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability
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