YouTube Influencer Outreach Consultant

As an Influencer Outreach Consultant, you will be instrumental in advancing the success of our eCommerce D2C clients. Your primary focus will be on developing and executing influencer outreach strategies, specifically on YouTube. Working closely with clients, you'll understand their brand, products, and target audience to create impactful influencer campaigns that resonate and drive engagement... Success in this role hinges on your ability to recognize compelling content aligned with our client's brand and resonate with their audience.

Your responsibilities include identifying relevant influencers, initiating contact, negotiating partnerships, and managing contracts. Additionally, you'll have the opportunity to conduct client training sessions, guiding them on the significance of influencer marketing and how to leverage it effectively.

Staying abreast of industry trends, algorithm changes, and best practices is crucial to ensuring effective and efficient influencer outreach strategies. Constant monitoring of analytics will guide adjustments to campaigns, optimizing engagement and ROI.

Ultimately, as an Influencer Outreach Consultant, your mission is to assist our eCommerce D2C clients in achieving their marketing goals by executing impactful influencer strategies that drive engagement, heighten brand awareness, and generate revenue.

About the Company

Onda is a full-stack D2C growth agency committed to being a top-tier "one-stop shop" for ecommerce business owners seeking support with their marketing efforts. We bring in experts from various marketing fields, including paid media, email automation, design, web management, fractional CMOs, CFOs, and more. We pair these experts with exciting brands that are eager for substantial growth.In the Onda talent pool, we have professionals who take on one project at a time, while others handle over 5+ projects concurrently. This position offers the ultimate "freelance" experience, complemented by various support functions, such as scheduling, billing, and client resolution, to help you focus on what you do best.

Responsibilities
• Develop and implement PR and influencer marketing strategies in line with the brand's overall marketing goals.
• Identify, onboard, and manage a network of influencers to support marketing and sales objectives.
• Collaborate with cross-functional teams, including marketing, creative, and product departments, to ensure the integration of PR and influencer campaigns with other marketing initiatives.
• Analyze campaign performance metrics and make data-driven decisions to optimize future campaigns.
• Identify and recruit influencers who align with the client's brand and objectives.
• Train and support influencer teams to create authentic and impactful content that promotes the client's products or services.
• Collaborate with client teams to develop influencer marketing strategies.
• Offer guidance and training to client teams for successful influencer marketing campaigns.
• Facilitate effective influencer collaboration and manage influencer relationships.

Skills
• Excellent written and verbal communication skills
• Familiarity with social media platforms and their respective influencer communities
• Experience in managing influencer partnerships and negotiating contracts
• Strong analytical skills to track and measure the success of campaigns
• Ability to work independently and prioritize tasks effectively
• Attention to detail and ability to multitask in a fast-paced environment
• Flexibility to adapt to changing client needs and priorities
• Strong understanding of influencer marketing strategies and tactics.
• Proven ability to identify, recruit, and train influencers.
• Excellent written and verbal communication abilities.
• Strong relationship-building and collaboration skills.
• Ability to provide guidance and training to influencer and client teams.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills for tracking and measuring influencer campaign success.

Qualifications/Requirements
• Bachelor's degree in marketing, communications, public relations, or a related field.
• 3+ years of experience in influencer marketing or a related field.
• Experience in the D2C eCommerce sector is a prerequisite.
• Experience in training and managing influencer teams.
• Familiarity with social media platforms and their respective influencer communities.
• Proficiency in influencer marketing tools and platforms.

Additional Information
• This is a 1099 independent contractor position
• 100% remote work
• The number of work hours is based on the number of client accounts you have at any given time
• You have a flexible schedule, but meetings and communications with clients occur between the hours of 9 am - 5 pm EST
• You have the freedom to set your own rate
• You won't have to hunt for your own client leads
• The ecosystem comes with various support functions, including scheduling, a designated billing department, and other admin functions so you can focus on what you do best
• You will have designated email and Zoom lines for client communication

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