Senior Customer Relationship Marketing Manager
Posted 2025-04-06Our Opportunity
Chewy is looking for a customer-centric and data-driven Senior CRM Marketing Manager who will develop and manage engagement campaigns for ChewyÂs most active and pet-obsessed customers to join our team based in Plantation FL, Seattle WA, or Boston, MA. This role will be responsible for the planning, execution, and measurement of promotional and triggered email, push, and in app... campaigns that increase customer engagement and drive incremental sales. They will also play a central role in facilitating the optimization and launch of automated email programs, segmentation and personalization strategies, across app, website, and direct mail.
What You'll Do
 Implement a multi-channel roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive the food business at Chewy.
 Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing.
 Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking
 Deep dive different data streams to ensure correctness of targeting
 Build sensitivity models to size opportunity and risk associated with proposed initiatives
 Work with experimentation team to craft strategic vision and roadmap for automation.
 Leverage CRM data to drive a personalized and contextual experiences to increase customer engagement
 Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings
 Drive a costumer first approach to all experiences
 Effectively partner across the organization: integrated marketing, engineering, product management, merchandising and supply chain
 Be knowledgeable on email and push best practices, technologies, and trends
 Work with data science and experimentation team to create and implement advanced customer segmentation models to improve audience targeting.
What You'll Need
 A passion and track record for customer-centric marketing
 7+ years of email and/or direct marketing experience; ecommerce preferred
 Bachelors degree, Masters a plus
 Data-driven and analytical with strong ability to interpret and identify insights through data
 Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze)
 Deep understanding on how to enable behavioral, demographic and transactional to drive personalization
 Experience with an email optimization and personalization platforms and project management tools (JIRA) required
 Strong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions
 Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
 Proven experience in an email management function and outstanding attention to detail
 Be knowledgeable on email best practices, technologies, and trends
 Knowledge of SQL, Tableau and other data analytics tools
 Experience working with a Customer Data Platform (CDP)
 Understanding of incrementality testing, statistical significance, and lifetime value
Bonus
 E-commerce or CPG marketing background is a plus
 Experience working with Braze or Moveable ink
 Knowledge of the pet food industry
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
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