Adobe Target Senior Developer

Job Description:

As an Adobe Target Senior developer, you will be responsible for designing, implementing, and optimizing Adobe Target solutions to enhance our digital marketing efforts. You will work closely with cross-functional teams to ensure seamless integration and effective utilization of Adobe Experience Platform (AEP) and related technologies.

Key Responsibilities: • Architect, configure, and manage Adobe Target to deliver personalized experiences across digital channels. • Implement Adobe target on various channels using Adobe Experience Platform, Adobe Launch, AEP SDKs, Web SDK, and AEP Mobile SDKs. • Utilize Adobe Launch for tag management and deployment. • Integrate Adobe Target with other Adobe Experience Cloud products like Adobe Analytics and AEM including using Adobe admin APIs. • Collaborate with marketing, development, and analytics teams to define and execute optimization strategies. • Troubleshoot and resolve issues related to Adobe Target implementations. •... Train and mentor team members on Adobe Target and related technologies. • Guide business users in setting up conversion metrics and interpreting A/B testing results. • Develop and maintain technical documentation and best practices. • Stay updated with the latest trends and advancements in Adobe Experience Cloud technologies.

Desired Profile:
• Experience:
• Minimum 7 years of experience in digital marketing optimization.
• Proven experience with Adobe Experience Platform, Adobe Launch, and Adobe Target.
• Hands-on experience implementing Adobe Target activities
• Hands-on experience implementing Adobe target using Adobe Launch, AEP SDKs, Web SDK, and AEP Mobile SDKs.
• Proficiency in using Adobe Admin APIs.
• Familiarity with Auto Personalization and Recommendations features.
• Experience in Adobe RT-CDP desirable.
• Skills:
• Strong understanding of JavaScript, HTML, and CSS.
• Familiarity with front-end web development and debugging tools.
• Excellent problem-solving and analytical skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong communication and documentation skills.
• Ability to train and mentor others effectively.
• Ability to guide business users in setting up conversion metrics and interpreting A/B testing results

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