Graphic Designer at Fella Health — (Remote, US Hours, $25k - $32k/yr total comp inc equity)

About Fella Health

Fella Health helps middle-aged men live 10 years longer.

We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care.

We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.

Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.

We’ve grown >150x since Sept 2022, grown >10x since Nov 2023, and are strongly cashflow positive. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.

We're still a young startup and are moving quickly. We have a long way... to go. This is still Day 1.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:
• Y Combinator
• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
• AngelList Early Stage Fund (backed by Naval Ravikant)
• BrandProject (venture-builder behind 2 unicorns)
• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as Graphic Designer

Fella Health is building a world-class team.

As a Graphic Designer at Fella Health, you’ll work closely with our Creative Lead to deliver visually compelling and high-converting static ads for our DTC campaigns.

You'll start by analyzing all of our existing static ads to understand what has been performing well and reviewing all our design elements to explore how we can optimize and elevate our visual content performance.

Over time, you'll develop high-performing static ads to be displayed across various platforms such as Meta, TikTok, Google, and more, continuously analyzing data, testing new ideas, and iterating on the designs to improve their performance and help us achieve our goal of serving 10 million fellas by the end of 2028.

This is a full-time remote role.

You'll report directly to our Creative Lead (André Andrade), as well as work closely with our Media Buyer.

Key Responsibilities

Straight away:

Design and optimize visual content :
• Take over the creation and finalization of static ads for various campaigns, ensuring high-quality outputs that align with brand standards and campaign goals.
• Analyze the performance of visual content across different platforms, using metrics to assess engagement and ROI. Provide insights to inform future design strategies.
• Conduct A/B tests on different graphic elements, styles, and other variables to identify what drives the best performance. Apply these learnings to optimize future designs.
• Work closely with internal creative teams to ensure graphic content is aligned with overall campaign objectives and brand messaging. Provide feedback and guidance to improve visual output.

In the near future:
• Innovate with new design trends and platforms : Stay ahead of design trends and experiment with new styles and platforms (e.g., social media, print, digital ads) to reach and engage with the target audience effectively. Be an early adopter of emerging design technologies and techniques.

Need to Have
• DTC Designer Mastery: You have 4+ years of proven experience as a Graphic Designer, with a strong portfolio showcasing examples of static ads and proven experience as a Graphic Designer for a DTC brand.
• Software proficiency: You are an expert at Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc). You have a strong understanding of typography, color theory, and layout design.
• Data-driven optimization : You are great at analyzing static ads performance data, A/B testing and applying data-driven learnings to improve static ads.
• Entrepreneurial drive : You’re creative, highly organized, and detail-oriented, a great communicator and are excited by the opportunity to build something new and impactful.

Nice to Have
• Education: Bachelor’s degree in Graphic Design, Visual Arts or other related field.
• Experience: You’ve previously worked in a DTC company in the healthcare industry.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:
• Belief in the mission — we will have served 10 million fellas by the end of 2028 (1 million fellas by end of 2026) and we transform the life of most fellas who join. We have a lot of work to do. We are obsessed with our fellas and are dedicated to the mission.
• Bulldozing barriers — the world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
• Unwavering integrity — we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
• Enduring frugality — we are frugal. We hate being wasteful and we are anti-luxury. We spend our cash wisely & carefully - in a way that would make our grandmas proud.
• Do what is needed — speed is critical and often the solutions we need are messy. We are comfortable moving quickly, taking on gritty work, and owning projects from noticing the problem to delivering the outcome.
• Distaste for incompetence — we’re highly capable. We have a dedication to excellence and reject incompetence. We’re obsessed with our role, with a commitment to compounding self-improvement.
• Commitment to candor — we believe in open communication and transparency. We are clear & caring communicators, welcoming feedback.
• Only the paranoid survive — the road of expansion is bumpy. We are not fair weather sailers; we embrace the storms. However much we’ve already done, however far we’ve already come — all our work is still ahead of us.
• Keep your head down — we’re boring people doing exciting work. We don’t chase short-term status: we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

?? “You just build a amazing experience. Make each step amazing. Make every decision in the long term interest of the fella. Give the fella massively more value than you take.” — a poetic extract from one of our advisors

Compensation & Benefits
• Compensation: $25k - $32k/yr total comp (salary + equity)
• Healthcare: comprehensive medical insurance
• Vacation: PTO with a yearly minimum (=2wks/yr + local national holidays)
• Remote: our team is fully distributed across the world and functions fully remotely
• Personal development: budget for books, courses, coaching
• Personal wellness: budget for gym, health apps
• Coaching: free biweekly health coaching
• Equipment: Macbook & work-from-home equipment provided as needed
• What are we missing? We're still early so you get to shape our culture.

How to apply
• Apply at the job board you are in or directly into Ashby.
• Email [email protected] with

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