Head of Marketing (Remote)

Company Overview

EPS Learning is a leading K–12 supplemental literacy and math curriculum company. Its suite of solutions includes many well-known, trusted and proven products like SPIRE?, Explode The Code? and Wordly Wise?. The company recently took on a private equity partner committed to product and go-to-market investments that will position the company for explosive growth over the coming... years.

We are looking for team members who want to be part of addressing one of our nation’s most critical challenges. Fewer than a third of all students can read proficiently. Reading ability is a key driver of equity since only 20% of Hispanic students, and 16% of Black students can read proficiently by 4th grade. You will be joining a high-paced, creative and fun team dedicated to making a difference in children’s lives and driving equity across our nation’s public schools.

Position Summary

EPS Learning is seeking an innovative and strategic Head of Marketing to craft high-impact, data-driven marketing campaigns that engage key decision-makers in schools and districts. In this role, you'll design and deliver multi-channel strategies that fuel demand and strengthen our brand, both pre- and post-sale. With 75% of your focus on demand generation and 25% on brand-building initiatives, this role is perfect for a marketing visionary who thrives on results and is passionate about making an impact in education. The Head of Marketing will report directly to our Chief Product Officer, who oversees both the product and marketing teams, providing strategic leadership and ensuring cohesive collaboration across both functions.

As a demand focused marketing leader, you'll orchestrate programs to support four key go-to-market motions:
• Amplify our reach in districts where EPS is already a staple.
• Drive perpetual demand for our flagship literacy solutions in new, untapped territories.
• Accelerate growth with school-level leaders in targeted states.
• Cultivate deeper connections and renewals with our loyal customers.

Responsibilities
• Demand Marketing Programs Leadership
• Oversee the development, operation and optimization of EPS’s content-driven perpetual demand engine.
• Manage literacy evangelism and thought leadership programs – collaborating with the Chief Academic Officer and Chief Product Officer for EPS.
• Manage digital engagement portfolio and programs – including search optimization and paid media – to drive top-of-funnel acquisition.
• Manage field marketing programs – targeting district leaders in undeveloped states – to drive both engagement and nurturing of key stakeholders.
• Manage demand experience (DX) across EPS website and e-commerce interface.
• Oversee the design and optimization of core models for automated nurturing logic flow, lead qualification stages, progressive profiling and lead scoring.
• Collaborate with GTM operations and leadership team to ensure tech stack alignment to demand programs.
• Deliver industry best-practice KPI reporting and insights on demand marketing programs performance to the EPS Learning executive team and board of directors.
• Brand Marketing Programs Ownership
• Own and manage the EPS Learning and solution brand architecture, identity and purpose.
• Drive positioning strategy for EPS brand and sub-brands.
• Manage brand awareness programs within ‘developed’ states, districts and schools, where EPS has strong, existing solution coverage.
• Strategic Marketing Leadership
• Develop strategic plans and models for marketing programs and processes that drive deliver continuous stewardship of literacy programs stakeholders and that move these stakeholders through thoughtful, planned engagement, nurturing and conversion stages.
• Collaborate with other executive team members to drive successful go-to-market programs planning and execution for EPS Learning, resulting in net-lift to pipeline and income.
• Serve as an internal thought leader on demand marketing best practices.
• Lead and foster a high-performing, collaborative marketing team that thrives on creativity and data-driven insights.

Qualifications
• Passion for education, literacy and reading intervention a must
• Direct experience with enterprise-grade marketing automation technology, such as Eloqua, Hubspot and/or Marketo
• Experience building and leading teams in a marketing and/or sales environment
• Facility with closed-loop demand and brand program performance KPIs
• Bachelor’s Degree required; Master’s Degree in a business, marketing or operations discipline preferred
• Experience developing and presenting strategic marketing plans to executive team members and board members
• Past experience with Perpetual Demand Marketing and with building/managing an end-to-end Demand Process
• Strong experience as a B2B marketer/demand marketing leader in a digital marketing environment, including experience managing sales and marketing alignment within an B2B ‘complex sale’ environment
• Traveling 35% -- primarily to the EPS Learning headquarters in Bethesda, MD and/or to EPS Learning field events

Benefits and Perks
• We offer a competitive compensation package based on various factors including but not limited to qualifications, skills, competencies, location, and experience.
• Other rewards may include an annual bonus or commission, a 401(k) retirement plan with employer match, medical, dental, and vision insurance effective day 1, generous PTO and paid holidays, and employer paid life and short & long term disability insurance.
• We provided you with a laptop for your home office and a flexible remote-first work culture.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Our organization is dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply! You may be just the right candidate for this or other roles. Please be sure to attach your resume. Applications without an attached resume will be considered incomplete. We are an Equal Opportunity Employer

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