Copywriter – Full-time, 100% Remote

Copywriter – Full-time, 100% Remote

The Opportunity:

We're seeking an experienced email copywriter who can own our email program while supporting other key marketing initiatives. The ideal candidate combines strategic thinking with exceptional execution skills and takes pride in delivering polished, publication-ready work.

As a gut health-focused marketing copywriter, you will play a crucial role in executing performance assets for a brand that intersects health, supplements, and education. A deep understanding of the industry, our target audience, DSHEA compliance, and the ability to read and decipher health-related journal articles is essential.

In return for your hard work, we offer competitive compensation, a supportive and collaborative team environment, and also provide opportunities for professional development and growth.

If you're a passionate storyteller who loves creating health-focused content that drives conversion, we'd love to hear from you.

About us:

We're a mission-driven wellness brand that believes everyone (including pets!) deserves access to clinically-proven supplements and the opportunity to just thrive! Our team is fully remote, deeply passionate about empowering people to take control of their best health, and committed to excellence in everything we do.

Day-to-Day Responsibilities:

Email writing:
• Create compelling, conversational email campaigns that drive engagement and sales
• Write and manage multiple email types including:
• Sales and promotional campaigns
• Educational content and blog promotion
• Post-purchase sequences
• Abandoned cart flows
• Customer retention series
• Product education
• Demonstrate mastery of email best practices including subject line optimization, content hierarchy, and clear calls-to-action
• Work independently to plan, write, and polish emails requiring minimal edits before publication
• Follow established templates and formatting guidelines to ensure smooth implementation
• Maintain organized documentation and meet all deadlines consistently

Additional Responsibilities: • Write and edit website copy, landing pages, blogs, organic and paid media copy, video scripts, podcast scripts, Amazon copy and other marketing materials • Research and synthesize scientific studies to support marketing claims • Analyze content performance metrics, gather insights, and optimize copy for improved engagement and conversion in future campaigns • Work closely with the sales and product teams to ensure that the unique selling points and benefits of Just Thrive’s products are clearly communicated and compelling to potential customers. • Collaborate with team members to develop campaign concepts and messaging • Maintain a consistent brand voice, style, and message across all content and platforms, ensuring that all content reinforces Just Thrive’s brand identity and values. • Ensure all copy meets FDA/FTC compliance requirements • Monitor and analyze digital content trends and competitor strategies to identify opportunities for content innovation and improvement • Stay abreast of industry trends and updates to ensure Just Thrive’s digital content remains relevant and competitive

Required Skills & Experience
• 4+ years of direct response copywriting experience with demonstrated success in email marketing
• Proven ability to write clear, engaging copy that converts
• Strong understanding of direct response principles and email marketing best practices - bonus points for experience with Klayvio Marketing Automation Platform.
• Experience writing for the health/wellness industry with knowledge of FDA/FTC/DSHEA compliance
• Demonstrated ability to read and interpret scientific research papers and clinical studies
• Exceptional editing and proofreading skills with meticulous attention to detail
• Proficiency with standard marketing tools (Klaviyo, Loom, Google Workspace, etc.)
• Strong project management skills with ability to independently manage multiple deadlines
• A cursory knowledge of AI
• Excellent time-management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Culture & Values Fit

We're looking for someone who:
• Has a passion for health and wellness
• Has an attitude of gratitude
• Likes to work hard but also likes to have fun while getting things done
• Will treat the company like it’s their own
• Has a customer-focused mentality
• Proactively manages their workload and communicates clearly about timelines
• Demonstrates intellectual curiosity and commitment to continuous learning
• Has an authentic interest in gut health/probiotics
• Would be described by past employers as a motivated self-starter who take full ownership of their responsibilities
• Has a natural gift for communication
• Enjoys working in a team environment
• Shows genuine care for team members by making their jobs easier, not harder
• Contributes positively to team culture through collaboration and recognition of others

Assessment Process

Qualified candidates will be asked to:
• Provide writing samples demonstrating email marketing expertise
• Complete a paid writing test focused on email marketing and scientific content
• Share examples of how they've improved processes or supported team members in past roles
• Demonstrate their research and synthesis abilities with scientific content
• Walk through their writing and editing process
• Show proficiency with relevant marketing tools

What We Offer

Competitive compensation
• Remote work environment
• Opportunities for professional development and growth
• A budget for employee self-care and education that facilitates and encourages training, seminars, massages, etc during normal business hours
• Collaborative, supportive team culture
• An Opportunity to grow with a fast-scaling brand
• An open mind for new ideas and methodologies

To apply:

If you feel you’re a great fit for the Just Thrive family, then we would love to hear from you. Email assets to [email protected] with the word "SQUASH" in the subject line.

Please also send:
• Your resume
• A cover letter explaining your relevant experience and interest in gut health
• 3 email marketing samples showing different types of campaigns

Just Thrive is proud to be an equal opportunity employer. All aspects of employment, including the decision to hire, promote, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:
• 401(k)
• Health savings account
• Paid time off

Schedule:
• Monday to Friday

Work Location: Remote

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