Senior Analyst, Offsite Activations & Operations - Orange Apron Media

Position Purpose:

The Senior Analyst, Offsite Activations & Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Key Responsibilities: • 15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization • 30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs • 10% Partnership - Partner with site testing team to define and determine most effective customer experience • 30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources • 15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns

Direct Manager/Direct Reports:
• This position reports to the Manager, Orange Apron Media
• This position has 0 direct reports.

Travel Requirements: • Typically requires overnight travel less than 10% of the time.

Physical Requirements: • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications: • Must be eighteen years of age or older. • Must be legally permitted to work in the United States.

Preferred Qualifications: • Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, Google, etc.) – 3+ years desired • Experience creating media plans and paid media strategy for brands and clients • Experience using data for performance storytelling; ability to translate performance into actionable insights and recommendations • Values & behaviors: • Exceptional client service to internal and external stakeholders • Strong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviews • Attention to detail; oversees activation detail and campaign QA with the level of accuracy required • Development driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms • Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams

Minimum Education:
• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education:
• No additional education

Minimum Years of Work Experience:
• 3

Preferred Years of Work Experience:
• No additional years of experience

Minimum Leadership Experience:
• None

Preferred Leadership Experience:
• None

Certifications:
• None

Competencies:
• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results

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