Senior UX Email Product Designer/Developer - Operational Communications

About the position

The Senior UX Email Product Designer/Developer is responsible for designing and developing responsive emails for Target's operational communications. This role involves creating high-quality email code, collaborating with a team of designers and developers, and ensuring that emails are user-centered and aligned with brand standards. The position requires a blend of design and coding skills to enhance the digital experience for Target's guests and team members.

Responsibilities
• Create world-class, responsive email code for the operational side of Target.com.
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• Explore personalization and human-centered design in email communications.
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• Generate new concepts and facilitate A/B testing based on feedback.
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• Own final email code delivery, primarily using Salesforce Marketing Cloud.
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• Create fluid, responsive front-end HTML designs and connect back-end services using AMPscript.
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• Execute end-to-end testing of each email using Salesforce Marketing Cloud and Litmus.
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• Participate in the UX process from discovery to production.
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• Leverage insights and data to pursue user-centric outcomes.
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• Create design deliverables such as journey maps, wireframes, and prototypes.
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• Collaborate with designers, developers, product managers, and accessibility team members.

Requirements
• 4+ years of experience with HTML/CSS front-end coding for email.
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• Minimum of 3 years of coding and email development for Marketing Automation platforms.
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• Expertise in Adobe Creative Suite, Figma, or equivalent tools.
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• Experience with Litmus, Email on Acid, or equivalent testing tools.
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• Willingness to adopt new technologies and frameworks.
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• Knowledge of design thinking and the design process.
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• Strong problem-solving skills and ability to handle multiple priorities.
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• Ability to translate technical explanations to non-technical parties.
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• Passion for email design and development.
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• Experience with AMPscript is a plus.

Nice-to-haves
• Experience with additional email service providers (ESPs) beyond Salesforce Marketing Cloud.

Benefits
• Comprehensive health benefits including medical, vision, dental, and life insurance.
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• 401(k) plan.
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• Employee discount program.
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• Short-term and long-term disability insurance.
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• Paid sick leave.
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• Paid national holidays.
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• Paid vacation.

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