Associate Director, Customer and Product Insights

About the position

The Associate Director of Customer and Product Insights at Verizon is a senior insights professional responsible for leading the customer and product research and insights function for the Verizon Value portfolio of brands. This role involves driving business decisions to maintain a competitive edge by delivering best-in-class value propositions and experiences to customers. The position requires collaboration across brand and product teams, managing a team of insights professionals, and ensuring high-quality research methodologies are employed to inform strategic decisions.

Responsibilities
• Proactively define and prioritize the research roadmap across brand and product teams.
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• Manage, mentor, and coach direct reports focused on specific work streams.
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• Conduct hands-on research and storytelling during team growth stages as needed.
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• Set a high bar for research rigor and insights storytelling.
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• Oversee vendor partnerships to leverage quality research methods and manage budgets efficiently.
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• Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics.
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• Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding.
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• Represent customer insights in leadership forums to inform decision-making and action planning.
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• Oversee team performance and professional development, providing feedback and coaching.
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• Promote engagement with business senior leadership as consumer champions.

Requirements
• Bachelor's degree or four or more years of work experience.
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• Eight or more years of relevant experience in Marketing, Customer Experience, or User Experience research.
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• Experience designing qualitative and quantitative research programs to address business needs.
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• Strong command of advanced quantitative methodologies such as maxdiff, conjoint, segmentation, and cluster analysis.
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• Experience with qualitative research methods like focus groups, in-depth interviews, and ethnography.
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• Ability to synthesize data from multiple sources into actionable insights and recommendations.

Nice-to-haves
• Four or more years of experience managing a team of three or more people.
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• Experience providing insights for value proposition development.
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• Experience leveraging secondary data and trends to inform business scenarios.
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• Ability to present insights compellingly and establish rapport with Senior Leadership.
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• Experience in consumer or business space marketing, CX, or UX research.
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• Demonstrated effective consultative skills and business acumen in the telecom industry.

Benefits
• Health and wellness benefits
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• Short term incentives
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• 401(k) Savings Plan
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• Stock incentive programs
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• Paid time off
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• Parental leave
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• Adoption assistance
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• Tuition assistance

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