Senior Manager, Global Upstream Marketing - Trauma

Who we want:

As the Global Upstream Marketing Manager, you will lead a team that develops and directs effective marketing strategies for the Trauma portfolio. In this role, you will support research on customer needs in the market or segment and translate those needs into specifications for future-generation products. Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Responsible for product life cycle management and maintaining the strength of the portfolio.

This role is based in our Mahwah office. Regular weekly presence in the office is required, and some flexibility for hybrid work can be arranged. This role requires 30% - 40% travel domestic and international.

What you will do:
• Advise on the organization's major competitors
• Anticipate and understand the different types of competition that will be faced in the future
• Monitor market activity, penetration and competitive wins or losses
• Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
• Build relationships with key opinion leaders and establish relationships with new thought leaders
• Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
• Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research.
• Identify market trends and proactively adjusts strategy based on healthcare environment
• Raise coworkers' awareness of industry standards, practices and guidelines
• Manage others to leads the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
• Collaborate cross-departmentally to participate in the NPDP process
• Lead the execution strategy for the defined portfolio
• Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment
• Partner with R&D to anticipate future needs and the strategic assets needed to compete
• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
• Align customer acquisition or retention strategies to the broader portfolio strategy
• Align the portfolio segment strategy to broader business strategy
• Create and recommend a category definition based on the strategic phase of the business
• Lead others how to target customers based off total market potential and opportunity
• Continually monitor and communicate market trends to make recommendations on market opportunity and strategic focus
• Lead others to uses appropriate benchmarks and document key assumptions when developing forecasts
• Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
• Manage price competition and assures alignment with overall business unit pricing goals
• Monitor effectiveness of all marketing channels and promotional campaigns
• Develop key criteria for evaluating business performance
• Participate in establishing company and industry best practices for business performance analysis

What you need:

Required
• Bachelor’s degree
• 10+ years of work experience

Preferred
• MBA preferred
• 3+ years of work experience in medical device or marketing experience
• 2+ years of people management experience
• Experience in public speaking
• Experience with Product Life Cycle Management - PLCM
• Project Management experience
• Experience in New Product Development NPD
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

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