Content Specialist II
Posted 2025-04-06FreeWill is an award-winning, social-good startup that has partnered with 1000+ nonprofits who support our mission while raising more than $7B in bequests to charities since we were founded in 2017. WeÂve been featured in the New York Times, Forbes, OprahÂs magazine, and our co-CEOs have even been named to Town & CountryÂs ÂTop 50 Philanthropists list.
All of this is because weÂve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.
In the last 5 years, weÂve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. WeÂd love to have you be a part of this adventure. Check us out on Glassdoor!
Full-time  Excellent Benefits  Work from Anywhere in the US (except CO, AL, or LA)About the role
FreeWill is seeking a Content Specialist II to play an integral role in accelerating our work supporting nonprofits large and small across the country. This is a full-time role, based in New York City or fully remote, and reporting to the Content Team Manager.
This role will work closely with Partner Success Strategists to write fundraising outreach in the voice of more than 1000 nonprofit organizations around the country. In addition, this role will be responsible for developing and implementing writing processes, as well as managing a small team of content associates.
FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don't think that an individual's pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. When we make an offer, we provide multiple options so that employees can choose between compensation packages that prioritize salary or stock options. The offers for this role will be between $70,000 and $75,000 (plus performance based bonuses). We also have historically offered competitive annual raises.
Responsibilities
 Write and create outstanding fundraising communications for nonprofit partners to their donors to significantly increase the gifts they receive.
 Combine the outreach techniques found most effective by FreeWill with individual nonprofit voices to create language in line with partners messaging.
 Act as a thought leader in the planned giving space and lead on creative implementation of fundraising best practices.
 Campaigns to create for partners include e-blasts, surveys, postcards, direct mail letters, newsletter inserts, social media, and more
 Coach, mentor, and develop a small team of 1-2 content associates
 Lead the content team on projects to improve our teamÂs internal processes, and communication to more efficiently and effectively produce content
 Develop and implement best practices for partners in specific sectors
 Stay on top of fundraising and planned giving communications best practices and new techniques
Required Skills and Experience
 Experience working in the nonprofit space is required
 Demonstrated skills in project management is required
 Comfort working with our faith-based nonprofit partners is required
 Interest in developing people management experience is required
 Content creation experience in the nonprofit space is a plus
 People management experience is a plus (can include managing interns and/or projects)
 Experience working with faith-based organizations is a plus
 Superior written and verbal communication skills and fine-tuned attention to detail
 Intellectual curiosity that drives a willingness to learn and take on projects outside area of primary expertise
 Smarts, tenacity, and kindness
Benefits
In addition to the immense personal and professional satisfaction youÂll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:
 Work from home
 Unlimited PTO
 Flexible hours
 Competitive salary
 Commuter benefits
 Company stock options
 401k
 Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
 Short-term and long-term disability insurance
 Life and AD&D insurance
 Free One Medical membership
 Paid parental leave for all parents
Perks
 Option to work from our new, beautiful NYC office, located in the Financial District
 Fully paid trips, such as an annual work retreat in a relaxing location
 Regular (virtual) team events
 $250 monthly co-working budget which can be used for local co-working spaces (for team members located outside of the NYC metro only).
 $300 annual budget to outfit your home office or cover utility bills
 $1,000 referral bonuses for growing our FreeWill community
 $1,000 annual professional development budget
FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
We are a remote-first company thatÂs able to hire in 47 states and D.C. Unfortunately, we are unable to hire in Colorado, Alabama, or Louisiana at this time. We also canÂt sponsor working visas, so all applicants will need to have work authorization in the US.
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