Copywriter - Social Video Creator

Description: • Play a vital role in building VAWAA's presence on social media. • Develop a social media strategy that enhances brand awareness, grows organic reach, and drives engagement. • Ideate, develop, and produce social content (text, images, videos) using user-generated content. • Leverage all formats like IG carousels, stories and reels to amplify reach. • Build relationships with followers, responding to comments, messages, and mentions in a timely manner. • Keep up with timely trending topics on social media and develop content based off those trends. • Identify and monitor trends in crafts, arts, pop culture, travel, music, and fashion. • Identify and engage with influencers, artists, and brand ambassadors to build meaningful partnerships. • Analyze social media metrics and insights for Instagram to inform strategy refinement and optimize performance. • Work closely with founder to ensure consistent messaging and alignment with broader company goals. Requirements: • 2+ years of copywriting, journalism, social media, video production, or editing experience with a focus on creative, lifestyle, or culture brands. • Exceptional writing skills paired with a keen eye for design and storytelling. • Craft, design, travel and culture enthusiast, with sensitivity to create content that resonates with VAWAA's diverse global audience. • Deep expertise in brand marketing and content strategies, with the ability to scale a brand by repurposing content effectively across social media, newsletters, and blogs. • Deep understanding of Instagram strategies, including best practices for posts, Reels, Stories, and engagement. • Passionate about content trends with knowledge of current and emerging social products, editorial formats, emerging creators, and platform features. • Ability to ideate and execute creative concepts and ideas using user-generated content. • Expertise with social media measurement tools and reporting. • Knowledge of SEO and content marketing principles. • Has self-management skills and a take-charge attitude. • Willingness to jump in when and where needed in service of team success. • Ability to develop important, trust-based working relationships. • Have a portfolio of writing and social video samples to share. • Willingness to complete an edit test. Benefits:

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