Sales Development Representative (Inbound)
Posted 2025-04-06Why Guideline
Guideline was founded in 2015 by CEO Kevin Busque, when he noticed that young employees werenÂt participating in his companyÂs 401(k) due to dated systems and high fees. A modern, easy to use, and affordable provider didnÂt exist, so Kevin and the founders built Guideline with the mission of helping everyone arrive at a secure retirement. WeÂre now one of the fastest growing retirement companies (5th largest in the US), with more than 350 employees, 50,000+ businesses, and $15B+ invested on our platform. As we continue to expand, weÂre looking for driven individuals to join our growing team.
Your impact on GuidelineÂs mission
As a Sales Development Representative (SDR), you will be our clients' first interaction with our Sales Team. You'll be responsible for educating and qualifying prospects who have different degrees of interest. If qualified, you will introduce the prospects to our Account Executives (AEs).
Some more details
 YouÂll engage inbound leads (both new and old), qualify prospects, and book demos for AEs through personalized calls and emails, all while maintaining our SLA
 YouÂll monitor and update activity and lead information in Salesforce.
 Our sales tools include Salesforce, Outreach, Gong, and Talkdesk
Work Schedule
This role is open to candidates in CO, UT, and El Paso/Hudspeth Counties (TX); members of this team work Monday thru Friday from 9am to 5pm PT.
What youÂll gain
SDRs are typically promoted to AE roles within 12-18 months of consistent performance. Over 75% of our AEs came from our SDR team.
In this role, youÂll have access to
 Weekly coaching with your Sales Lead in 1on1s
 Weekly team meetings to collaborate and share learnings
 Quarterly reviews of your professional development goals and metrics
 Quarterly Sales Kickoffs to hear from our leaders and peers
The first 6 months
 In month 1, youÂll meet our teams and soak up as much product and industry knowledge as possible while you complete your onboarding program
 In months 2-4, youÂll start your responsibilities as an SDR, making calls, generating new opportunities, and responding to inbound leads
 By months 4-6, youÂll have a good understanding of our product and customers, be comfortable overcoming common objections, and consistently hit your daily metrics
WhoÂs a good fit
 You have a minimum 1 year of professional working experience, and if that includes experience in a business development or sales role, even better
 YouÂre driven - Self motivated to hit daily targets and hungry for growth
 YouÂre adaptable - Excited by change & development
 YouÂre collaborative - Team first mindset
 You have exemplary verbal and written communication skills
 YouÂre highly organized with strong attention to detail
WhoÂs not a fit
 If youÂre looking to pass the time, we suggest avoiding this role. We pride ourselves on promoting internally and prepping our SDRs for their next step as an Account Executive, so weÂre looking for people interested in a sales career.
 If youÂre uncomfortable making phone calls or talking on the phone, or if youÂre uncomfortable with change, this might not be a good fit.
Compensation
At Guideline, we believe compensation should be fair and equitable. We take a data-driven approach to set our compensation bands; the successful candidateÂs starting pay will be determined based on job-related skills, experience, qualifications, and work location. We are always evaluating our pay zones to be as competitive as possible, so keep in mind these may be subject to change in the future.
In addition to base salary, this position is eligible to participate in a sales incentive program and equity in the form of Incentive Stock Options (ISOs); incentive compensation is not guaranteed. Please speak with a recruiter for additional information regarding our compensation philosophy.
Compensation: $77,000 OTE
At Guideline, salary is just one component of the overall Total Rewards package offered to employees. All employees are offered comprehensive benefits and perks to help support you and your family.
 Health
 Medical, dental, and vision insurance  We offer multiple plan options with varying company premium contributions
 Opt-out credit for waiving coverage
 Health Savings Account and Flexible Spending Account
 Company paid disability and life insurance
 Optional Voluntary life insurance
 Mental health benefit navigation with Rula for employees and dependents
 Parental Leave
 Paid parental leave for birthing and non-birthing parents
 Generous Time Off
 Flexible time off in addition to company holidays  We observe the NYSE Holiday Calendar
 401(k) Plan
 We use our own platform and contribute 100% of employee contributions up to 5%
 Other Benefits
 1-month paid Sabbatical after 5 years of employment
 Annual learning and development stipend  We reimburse approved professional development expenses, up to $750 per employee per year
Guideline provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Additionally, Guideline participates in the E-Verify program in certain locations, as required by law.
Guideline is an equal opportunity employer. Applicants in need of special assistance or accommodation during the interview process can reach out to [email protected].
Guideline is committed to protecting the privacy and security of the personal information of our applicants. Please refer to Guideline's Privacy Policy for information about our privacy and security practices.
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