Chief Financial Officer CFO

Role Overview
• Remote, US Only
• $240K-$270K + bonus (15% target) + equity
• Reports to: CEO

About The Company

Amplify helps people build wealth through life insurance. It’s the first digital platform that offers

life insurance investment products where customers can invest, and access tax-free returns

through their life insurance for anything they wish. Amplify’s not only transforming an age-old

insurance industry, but bridging the gap between life insurance and wealth management.

Previously, life insurance wealth policies were used by the wealthiest 1%. Now, with Amplify’s

innovative digital platform and team of experts, they are providing everyone with the ability to

access tax efficient wealth and protection.

Emerging from the manual and agent-driven traditional industry, Amplify offers an intelligent

customer journey with frictionless policy customization, pre-underwriting, and in-force policy

management in a streamlined digital customer journey. Amplify is the first digital platform

tackling the existing $70B permanent life insurance industry and bringing it to a $4T market with

a vision to launch a life insurance product that bridges health and financial wealth. As the first

end-to-end digital customer onboarding products for life insurance wealth vehicles, Amplify

distributes both direct-to-consumer as well as through B2B2C fintech and financial institutions.

Founded in 2019 by industry veterans, Amplify launched its digital platform in 2020. With the

backing of leading venture capital investors including Greycroft and Crosslink Capital, Amplify

has achieved exceptional growth of 2x YoY since inception and has helped thousands of customers to date.

Achieving the firm’s goal starts with building a strong, mission-driven, and impactful team at

Amplify. The company strives to cultivate an environment of inclusiveness, support,

collaboration, ownership, and growth opportunities. Amplify believes in building leaders so that

together you can lead the future of the industry.

Background

Amplify is seeking a strategic, forward-thinking CFO to oversee all financial operations for a fast-growing, venture-backed start-up in the Insurtech industry. This role will report to the CEO and will work cross-functionally with department heads. As CFO, you will play an integral role in overall company strategy as well as be responsible for managing, developing, and growing the finance function at Amplify. Your responsibilities will include strategic finance, FP&A, defining and tracking key metrics for the executive team, analytics, budgeting, cross functional collaboration and execution, and managing company financial targets.

Key Responsibilities Include
• Serve as a strategic business partner to the CEO and leadership team to drive financial planning and achieve strategic objectives
• Provide hands-on, metric-driven leadership, analytical and operational insight, and perspective to the CEO and peers
• Prepare comprehensive materials for board meetings and fulfill investor requests throughout the year, with heightened focus during company fundraising
• Establish and maintain a monthly budget, conducting variance analysis to ensure accountability
• Collaborate cross-functionally to evaluate performance and identify areas for improvement
• Conduct finance analytics to assess business performance against financial targets
• Optimize cash conversion cycles to enhance liquidity and financial efficiency, actively seeking opportunities for quicker turnaround in cash inflows and outflows
• Liaise with carrier partners to monitor sales funnel progress and ensure accurate and timely processing of payments
• Build and improve efficient finance operations, overseeing the tracking and management of expected cash flow from sales activities and churn
• Manage churn analysis, forecasting, improvement initiatives, and assess cash flow impact
• Oversee the treasury function and guarantee the company maintains sufficient liquidity
• Ensure accuracy and timeliness of all financial reports, as well as the monthly, quarterly, and annual close processes
• Take charge of all tax matters and implement sound tax planning strategies
• Establish and enforce proper accounting methods, policies, and principles
• Ensure compliance with all financial regulations and guidelines
• Provide strategic recommendations on compensation, encompassing ladder levels, variable compensation, benefits, and equity
• Collaborate with People Ops and the Compensation Committee on matters related to salary, variable compensation, and ESO
• Lead the annual audit and 409a valuation processes, working closely with relevant third-parties and coordinating internally
• Analyze and offer recommendations on pricing, new business lines, market expansion, and other areas to support strategic objectives
• Identify and implement scalable and secure financial operations through systems, processes, policies, and controls
• Implement business intelligence and analytics systems, creating actionable reporting and dashboards
• Advise on optimal capital allocation and lead capital raises from end to end, capital requirements, investor screening and management, process and timeline management, fundraising materials and narrative, data room management, negotiating terms through to legal close and wiring
• Maintain core metrics such as LTV/CAC, retention, and customer cohort analysis
• Oversee TAM, pricing analysis, and financial decision-making
• Effectively lead and cultivate teams and departments, including FP&A, Accounting, and Business Operations & Analytics
• Address ad hoc requests from the team related to strategic finance

The Person / Key Requirements

The ideal candidate is an experienced strategy and operations leader who is highly detailed, ambitious, and relentlessly goal-oriented. The successful candidate will also have an exceptional track record of partnering with CEOs, investors, and leadership team peers to steer the financial implications of major business decisions and strategic company objectives. The CFO will meet the following requirements: • 5+ years relevant experience in a senior financial leadership role as CFO (or similar) of a Series A to C startup • 10+ years relevant experience in high growth startup environment including Head of Finance, VP of Finance, Director of Finance as clear progression to the CFO role • Background in fast-growing tech companies, ideally in insurance, finance, or consumer tech • BS or MBA degree; CPA preferred (not required) • Strong private equity background, with a preference for a strategy and operations background preferred (not required) • Proficient in creating GAAP-compliant financial statements; experience with auditors preferred • Experience with insurance Statutory and GAAP rules, financial reporting preferred • Significant experience owning and operating financial models for entire companies or large portfolios • Proven success in building and scaling finance organizations, including hiring, systems, and controls • Ability to constructively challenge the executive team and Board of Directors on strategic decisions • Operational focus with a track record of promoting financial metrics and standardizing data and processes • Established external networks with a track record of capital raising • Experience in identifying new business opportunities and developing strategic financial models • Proven ability as a "talent magnet" in recruiting and developing finance professionals and high-performing teams • Effective communication with all levels of the organization, including board members and senior executives • Meticulous attention to detail in financial modeling; comfortable with finance and accounting software • Strong quantitative and analytical skills • Leadership in VC fundraising rounds and navigating growth stages to pre/post-IPO

Culture Fit & Impact
• A demonstrated passion for the company and mission
• A strong sense of ownership and motivation, with a demonstrated commitment to the values of quality and continuous improvement
• A collaborative, humble, high-performance approach that embraces Amplify’s commitment to a team-oriented mentality
• Impeccable integrity and high ethical standards combined with well-developed discipline, owns mistakes, and promptly addresses them
• Empathy, humility, eagerness to listen, capacity to improve morale, and a desire to grow as a leader
• Ability to thrive in a rapidly changing and agile operating environment with high levels of ambiguity and stress

Amplify is an equal opportunity employer. We value a diverse workforce and an inclusive

culture. Amplify encourages applications from all qualified individuals without regard to race,

color, religion, gender, sexual orientation, age, national origin, marital status, citizenship,

disability, or veteran status.

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