Marketing Director
Posted 2025-04-06Reports to VP, Global Marketing
Job Summary
The Marketing Director will be responsible for planning, managing, and executing OPEN Health's thought leadership communications and account-based marketing campaigns.
This role has significant interaction with key internal and external stakeholders within OPEN Health such as: account teams, thought leaders, industry partners and vendors.
This role is focused on lead generation and sharing of insights with the broader teams to drive pipeline and track metrics to align with the organization's strategic plan and goals for growth.
Essential Duties & Responsibilities
- Responsible for the development and implementation of OPEN Health's communications, marketing and engagement strategies in Scientific Communications, HEOR/Market Access, and Patient Engagement
- Work with account teams to develop and implement account-based marketing strategies to drive leads through the sales cycle, tracking the metrics for reporting insights to the team
- Develop and manage a thought leadership calendar to enhance community engagement with OPEN Health's overall brand, team, and services
- Implement a go-to-market strategy with content deployment/distribution for social media, website, promotional webinars, and digital and printing marketing materials, including use of analytics in evaluating effectiveness
- Manage all aspects of the global conference strategy coordinating the pre and post conference campaigns for use of presentations, publications, and symposia driven by OPEN Health thought leaders
- Drive market share growth and transform OPEN Health's trajectory through innovative marketing strategies
- Work with VP, Marketing to build out budgets using insights from previous years
- Partner with OPEN Health leadership to identify the key levers to grow the pipeline across each practice
- Measure and regularly report the impact of the marketing activities
Experience, Skills, and Qualifications
- Degree in marketing, or relevant field in a global role with knowledge of UK, European and US markets
- Experience in a medcomms or healthcare agency or pharma environmentÂ
- Knowledge of industry channels targeting global pharma sectors
- Good planning and project management skills
- Experience working in a global marketing team
- Ability to partner with functional teams to engage employees and encourage collaboration
- Experience producing high quality content and leveraging digital content and channels
- Excellent communicator with exceptional influencing ability
Travel Requirements
- As required by business needs
- The role will require approx. 20% travel within the UK, EU and US
About OPEN Health
OPEN Health unites deep scientific knowledge with wide-ranging specialist expertise to unlock possibilities that improve health outcomes and patient wellbeing. Working in partnership with our clients, we embrace our different perspectives and strengths to deliver fresh thinking and solutions that make a difference.
OPEN Health is a flexible global organization that solves complex healthcare challenges across HEOR and market access, medical communications and creative omnichannel campaigns.
What we offer:
As a global organization, OPEN Health is committed to supporting our employees and their families through a comprehensive benefits program:
- Competitive pay, generous paid vacation and holidays, and health insurance programs across all our locations
- Ongoing training and development opportunities which foster and shape your individual career path
- An active and growing commitment to bettering the communities our employees call home through our Corporate Social Responsibility program
- The opportunity to thrive in a global, collaborative environment while working every day to improve health outcomes and patient wellbeing
- Diverse, inclusive culture that encourages you to bring your whole self to work
If we sound like the sort of business environment in which you would thrive, then we would love to hear from you.
OPEN Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
People are at the heart of our business at OPEN Health. Without our incredibly talented people, we couldnât offer our clients the world-class service they have come to expect. We know how important it is to support, develop, reward and encourage.
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