Director - Campaign Execution Technology Transformation

Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment.

The Global Commercial Services Marketing team (GCSM) is responsible for making business membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. GCSM markets a breadth of products across charge, lending, co-brand, and corporate cards. It is also offers a range of small business banking and B2B solutions.

The Director, Campaign Execution Technology Transformation will spearhead GCSM’s efforts for Project Flywheel, a multi-year initiative to redefine marketing execution through innovation, automation, and efficiency. This leader will be at the intersection of marketing, technology, and data, ensuring our marketing infrastructure drives agility, personalization, and scalable growth. By translating business needs into actionable technical strategies, they will enable seamless adoption of new capabilities and ensure campaign execution is faster, smarter, and more effective.

How Will You Make an Impact in This Role?
• Own the end-to-end GCSM strategy for Project Flywheel, continuously evolving the north star vision, roadmap, and execution model to transform marketing delivery
• Develop and refine marketing use cases, ensuring business requirements are deeply rooted in solving real marketing challenges while optimizing processes for scale
• Lead the execution of Flywheel use cases, driving pilot delivery, launch strategies, and performance measurement to demonstrate business impact
• Bridge the gap between marketing, product and technology, ensuring campaign execution is tightly aligned with platform capabilities, data architecture, and automation advancements
• Optimize operational processes to ensure seamless execution and maximize marketing speed-to-market within the evolving Flywheel ecosystem
• Influence and align cross-functional teams, including GCSM, the Flywheel Transformation Office, Control Management, EDDS, Technology, and US Consumer Marketing
• Ensure continuous learning and adoption, fostering a culture of experimentation, iteration, and growth as Flywheel capabilities evolve

What We’re Looking for in You
• Bold, proactive leadership: You take ownership, anticipate challenges, and drive results
• Systems & strategic thinker: You see the big picture, yet understand how data, platforms, and execution connect
• Innovative problem solver: You thrive in complexity, challenge the status quo, and build solutions that scale
• Agile & adaptable: You navigate change effortlessly, leading teams through ambiguity with clarity and confidence
• Exceptional communicator & influencer: You bring stakeholders together, translating technical complexity into clear, actionable plans
• Inspiring leader & collaborator: You empower teams, fostering a culture of curiosity, ownership, and impact

Minimum Qualifications
• 5-10 years in marketing technology, product management, or digital transformation
• Proven track record of leading complex capability builds that drive automation and efficiency
• Expertise in marketing technology platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud) and data-driven personalization
• Strong ability to align cross-functional teams and influence key stakeholders
• Experience managing change at scale, ensuring seamless adoption of new capabilities

Preferred Qualifications
• Bachelors Degree
• Adobe or Salesforce Marketing Cloud platform experience
• Experience leading dynamic and high performing teams

Qualifications

Salary Range: $130,000.00 to $205,000.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: US-New York-New York

Other Locations: US-Utah-Salt Lake City, US-Georgia-Atlanta, US-Florida-Sunrise, US-Arizona-Phoenix

Schedule Full-time

Req ID: 25002626

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