CRM MarTech Project Manager (User Acquisition Focus)

About the Role

We are seeking a highly skilled and innovative CRM MarTech Project Manager to join our robust team. Reporting directly to the CRM Martech & Projects Director, the successful candidate will play a critical role in executing our CRM strategies from business requirements, through staging, and to final implementation.

As a key member of the CRM team, the CRM MarTech Project Manager will work closely with marketing, product, data, growth and tech teams to drive meaningful engagements at

Crypto.com. The ideal candidate will have the opportunity to work on CRM applications that will have a pivotal impact on engagement and retention of users on the platform. You will gain a wide exposure on project management, growth strategy and data analytics.

Responsibilities

Collaborate with stakeholders to define CRM strategies that enhance customer experience and retention

Analyse customer data and insights to inform campaigns and initiatives

Lead the overall CRM function to coordinate and oversee project development from start to completion

Interface with development teams to estimate work efforts, define milestones and manage resources

Liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects

Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner

Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines

Maintain relevant project documentation to ensure timely delivery and project milestones

Point of communication between various teams internally and vendors externally

Requirements

4+ years of customer data platforms (CDP) management in a Growth capacity

Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse

Proficient in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns

Analytical skills to query and make sense of complex datasets with SQL

Ability to translate CRM requirements needs into PRDs

Proficient with project management tools, methodologies, and best practices

Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision

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CRM MarTech Project Manager (User Acquisition Focus)

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