Growth Marketing Manager (Social)

We are looking for an experienced Growth Marketing Manager to own all things social: paid social, influencers, and organic. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid social while managing recruitment for influencers and our content strategy on organic social.

Youâll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.

What You'll Do

Paid Social

Lead strategy for paid social and test and learn roadmap

Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy

Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis

Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities

Scale our new TikTok program and identify key optimization and creative opportunities

Influencer Marketing

Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program

Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns

Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products

Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics

Organic Social

Manage our social calendar and organic strategy, focusing on content that drives engagement, reach, and sales

Oversee the production process with our internal brand team and contractors that supports our social calendar and campaigns, while being native to social platforms

Edit and curate organic assets alongside content creators and the internal team for quick use on social platforms

Who You Are:

8 years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.

Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets

Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends

Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing

Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace

Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.

Comfort spinning up content to post on social is a plus

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Growth Marketing Manager (Social)

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