Enrollment Marketing Manager

Role Overview

The Enrollment Marketing Manager position serves as an advocate for clients who are engaged or interested in future engagement with Encoura through the Enrollment Marketing Services department. The marketing manager works both as an internal champion and as a partner with each client or prospective client to ensure that campaign needs are understood, designed, implemented and satisfied. Responsibilities include scoping projects for prospective clients, creating and leading student search strategies, supporting clients through consulting, design, execution, analysis, and reporting of campaigns. This position utilizes best practices in marketing strategies and consulting to effectively and efficiently meet shared goals.

A Day in the Life

Analyze member institutionsâ marketing efforts and areas of need.

Assess prospect purchase history, create recommendations, and lead strategic student search efforts.

Scope projects for prospective clients through analysis of available data, markets and historical activity.

Develop and implement strategic electronic and print communication plans.

Direct the execution of unique solutions for maximum impact to member institutions.

Identify and monitor key metrics in enrollment conversions and marketing initiatives and work directly with members to meet their institutional objectives.

Communicate effectiveness of solutions to member institutions via reoccurring strategic briefs and reporting efforts.

Ensure timely execution for best results to member institutions.

Anticipate impact of, and act on, changes to marketing initiatives in regards to both Encoura and our member institutions.

Provide expertise to a cross functional team responsible for execution of complex marketing service projects.

Have thorough understanding of current trends in enrollment marketing strategies, enrollment metrics, and data-driven enrollment decision making.

Report on campaign outcomes and present options for continued success in future contracts.

Host training sessions for admission professionals to further develop their understanding of best marketing practices.

Participate in session proposals and presentations for varying audiences in higher education.

Support other departments objectives to provide right sized marketing solutions for member institutions.

Impact the lives of millions of colleges going students through partnerships with member institutions.

Role Progression

Within 1 month, youâll: Understand department structure and observe client engagements.

Within 3 months, youâll: Actively participate in client facing solutions and internal cross functional teams.

Within 6 months, youâll: Assume responsibility for assigned clients and manage ongoing projects.

Within 1 year, youâll: Lead project scoping, search strategy, reporting measures, contract renewal conversations and full campaign deliverables.

About you

Bachelorâs degree required; masterâs degree preferred

5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management or Higher Education setting

Significant experience designing and executing complex, goal oriented, marketing campaigns

Ability to understand and communicate multifaceted data to members

Prior involvement in strategic student search purchasing and execution

Excellent verbal and written communication skills

Comfortable with public speaking and presenting concepts with large audiences

Knowledge of CRM and other admissions technologies preferred

Extensive knowledge of Microsoft Office products and presentation software

Desire to and skill in presenting data and outcomes

Demonstrates and fosters honesty and integrity

Good interpersonal skills

Maintains a positive attitude and treats others respectfully

Demonstrates flexibility and adaptability to changing priorities

Ability to handle multiple projects and manage time effectively

Ability to be self-sufficient and problem solve

Must be willing to collaborative and work well within a team

What Sets Us Apart

Mission driven culture

Comprehensive health and benefits package

401k company match that vestsimmediately upon participation

Paid holidays and a generous PTO policy

Paid parental leave

Additional Information

AboutUs

Encouraâs mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.

With the launch of the Encoura platform in 2017, the company provides custom technology solutions that combine Eduventures research, data science, strategic enrollment, and multichannel marketing services to over 2,000 higher ed institutions. The company also offers Encourage

Â®âthe nationâs largest free college and career planning program used by millions of high school students and educators nationwide.

It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.

Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.

Applicants from California, please review the

CA HR Privacy Notice.

To review our privacy policy, please click this link:

https://encoura.org/privacy-policy/

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Enrollment Marketing Manager

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