Senior Product Marketing Manager
Posted 2025-04-06The Senior Product Marketing Manager at 15Five shapes and executes 15Fiveâs product marketing strategy. This includes understanding market dynamics and customer needs through market research, conveying value through compelling product positioning and messaging, and driving strong adoption of new and existing products through high-impact launches and ongoing campaigns.
OUTCOMES
COMPETENCIES
Collaborative - You can successfully rally and inspire cross-functional teams spanning product, marketing, customer success, sales and marketing to orchestrate successful programs and campaigns
Empathetic - You ground every decision and expression of our positioning as an advocate for the HR leader, their people managers and employees, and you bring back market intelligence that helps us get as close to the customer as possible
Persuasive -You have exceptional oral and written communication skills that can convince a buyer or customer to change their behavior and a colleague to partner with you.
Outcome Oriented - You tie product marketing initiatives back to strategic impact, company and marketing goals, and you rigorously assess results both analytically and qualitatively
Organized - Strong organizational and project management skills, with the ability to meet deadlines while managing multiple concurrent workstreams.
DESIRED EXPERIENCE
SAMPLE WEEK IN THE LIFE
Monday: Review trendlines on NLB win rates and product adoption rates, sharing insights across the team.. Develop a new copy deck for an upcoming product web page relaunch.
Tuesday: Weekly meeting with product managers. Final standup with the marketing team to cover all comms for an upcoming launch. An afternoon of self-led learning on pricing strategies.
Wednesday: Refine the launch plan for this upcoming quarter and share for feedback. Conduct 2 qualitative interviews with recent buyers in the category, and provide feedback on messaging 3 high ACV NLB prospect meetings.
Thursday: Launch a new customer campaign designed to increase adoption of 2 key product areas. Brief an agency to kick off an upcoming set of product teaser videos.
Friday: Propose a pipeline-generating product tie-in to the Demand Gen team for their upcoming webinar. Submit a creative brief for a new version of the sales narrative. Catch up with the marketing team during a social hour.
Additional Information
ABOUT 15FIVE
15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Fiveâs easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.
At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyoneâs unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:
- Full Medical, Dental, and Vision Insurance
- Flexible Time Off (minimum 3 weeks off every year)
- Employer paid Short-Term, Long-Term Disability, and Term Life
- 401K with 4% match at 6 months of employment
- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)
- Up to 16 weeks Paid Parental Leave for birth and non-birth parents
- 16 paid holidays in 2025
- TalkSpace (mental health therapy)
- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)
- Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)
- Monthly reimbursement for internet
- Sabbatical Program accessed at 7 Years
- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities
For more information see:
Our Mission, Vision, & Values - https://www.15five.com/about
Our People and Culture - https://www.15five.com/about/careers
Diversity, Equity, Inclusion, & Belonging - https://www.15five.com/deib
Our Personal & Professional Development Resources - https://www.15five.com/resources/content-library
Reading over the role description and feeling like you donât check every box? Thatâs okay; if you think you have what it takes but donât necessarily meet all the criteria, please applyâyou could be exactly who we are looking for!
15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.
The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is base salary $126,000 - $137,000 + equity + bonus + benefits.
Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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