Performance Marketing Manager (Fully remote)

Description:
• Develop and implement demand generation strategies and campaigns (events and non-events focused)
• Act as the web manager on the team, owning all website administration (website and landing page development, A/B testing, optimization, user experience, and analytics)
• Develop, implement, iterate, and measure success of paid ads across social media platforms and search engines, in alignment with marketing goals and budget
• Manage all aspects of SEO - implementing best practices, monitoring and reporting on data, and regularly sharing insights with SMEs and content marketing team
• Monitor, analyze, and report on data across demand generation channels, going the extra step to complete root-cause analysis, and keeping the team accountable for making data-informed decisions
• Develop email campaigns using compelling copy and CTAs, and support list segmentation and management as needed
• Continuously experiment and A/B test with content across distribution channels ... Website, email, etc.
• Support revenue teams: sales, marketing and customer success event efforts as needed, in service of demand generation, brand awareness, and company goals
• Regular collaboration with content and product marketing teams to develop and design positioning, targeting, messaging and gated content/assets.
• In collaboration with the Revenue Operations Manager, leverage analytic tools during market research to find ways to enhance the company’s marketing ROI.
• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features).

Requirements: • Proficiency in crafting concise and compelling copy for websites, ads, and landing pages; adept at distilling complex ideas into clear, engaging messages that drive user engagement and conversion • Strong understanding of UX and SEO principles and best practices • Expertise with HubSpot, with certification(s) in HubSpot marketing and/or demand generation • Experience using attribution tools, analytics tools and heatmaps such as PathFactory, Hotjar and Google Analytics • Experience with ABM Campaign • At least four years of experience in Marketing • Creative thinker with the ability to generate innovative ideas and approaches • Excellent communication and collaboration skills • Ability to manage multiple projects simultaneously and meet deadlines • Have a background in K-12 education and MTSS • Familiarity with educational technology platforms, tools, and products • Have design skills (Canva or Adobe suite) and can create visual web content • Experience with the StoryBrand framework

Benefits:
• Check out our Benefits & Perks
• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
• The range of our base salary cash compensation is between $83,000-$97,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location

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