Media Specialist

Position Purpose:

The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media... plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Provides input toward and execution support for paid Test & Learn agenda. Key contributor to program tracking and timelines.

Key Responsibilities: • 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas • 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns • 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices

Direct Manager/Direct Reports:
• This position typically reports to Manager or Senior Manager, Media
• This position has 0 Direct Reports

Travel Requirements: • Typically requires overnight travel less than 10% of the time.

Physical Requirements: • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications: • Must be eighteen years of age or older. • Must be legally permitted to work in the United States.

Preferred Qualifications: • Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus • 1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer • Previous experience with retail websites and analytics • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. • Presentation and writing skills

Minimum Education:
• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Competencies:
• Action Oriented
• Collaborates
• Drives Engagement
• Customer Focus
• Drives Results
• Manages Conflict

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