Senior Media Buyer/Head of PPC

Company Description

G-Plans offers a personalized nutrition program tailored to individual metabolic types, bodies, preferences, and goals. The company focuses on providing customized and effective meal plans to optimize health and wellness.

Role Description

This is a full-time remote role for a Senior Media Buyer/Head of PPC at G-Plans. The role involves overseeing the media team's planning, strategy, buying, and execution for digital advertising campaigns. The individual will be responsible for driving performance and optimizing campaigns to meet business objectives.

You will be responsible for managing media buyers/buying across Meta, Google, Tiktok, Snapchat and Taboola to name a few.

Qualifications
• Media Planning and Media Buying skills
• Team Management and Development skills
• Analytical Skills for campaign performance evaluation
• Strong Communication skills for collaboration with internal and external teams
• Experience in Media Strategy development
• Proficiency in PPC platforms and digital advertising tools
• Ability to analyze data and make data-driven decisions
• Knowledge of SEO and SEM practices
• Previous experience in nutrition or health-related industries is a plus

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