Account Executive I

Our Mission

At Dockwa, our mission is to revolutionize the marina industry by connecting marinas and boaters through a seamless, end-to-end software platform. We empower marinas to streamline their operations, increase revenue, and provide an exceptional experience for their customers.

Our Team

We’re a dedicated group of builders, innovators, and problem-solvers. As part of the Sales team, you’ll collaborate not only with your direct colleagues but also with Customer Success, Product, and Marketing teams. We believe in fostering a community of continuous improvement and shared success—where each person is empowered to make a lasting impact.

Our Culture

Dockwa thrives on a culture of collaboration, innovation, and ownership. We value autonomy and the spirit of learning-by-doing. Our team members are driven by a shared goal: to redefine an entire industry. We champion a culture where people feel connected to our core values—operating with integrity, focus, and the curiosity to solve real-world problems every day.

The Role

As an Account Executive I, you’ll be the driving force behind expanding Dockwa’s network of marinas and increasing revenue through the entire sales cycle—from prospecting and qualification to product demonstrations and deal closing. You will be on the front lines, capturing critical market feedback that shapes our product roadmap and marketing strategies. This role is integral to ensuring Dockwa’s continued success and innovation in the marina space.

What You Will Do:

Lead Management & Prospecting

Conduct outbound sales efforts (calls, emails, video meetings, in-person visits) to engage potential marina partners.

Research and prioritize marina prospects within the CRM, identifying those that align with our ideal customer profile.

Consultative Selling & Qualification

Qualify leads through comprehensive discovery, understanding each marina’s goals, challenges, and processes.

Conduct product demonstrations tailored to each prospect’s unique needs, clearly articulating Dockwa’s value proposition and return on investment.

Deal Negotiation & Closing

Present proposals and lead pricing discussions, ensuring deals are structured to benefit both the client and Dockwa.

Overcome objections by showcasing ROI, aligning stakeholders, and managing contracts through to close.

Relationship Building & Cross-Functional Collaboration

Build and maintain strong relationships with key decision-makers and influencers at marinas.

Collaborate with Customer Success and Implementation teams for seamless handoffs that set marinas up for long-term success.

CRM Management & Forecasting

Accurately forecast revenue and maintain an up-to-date sales pipeline.

Keep CRM data clean, documenting prospect information and market insights to inform future product or marketing initiatives.

Continuous Improvement

Gather and synthesize market feedback, relaying it to Product and Marketing teams to refine offerings and strategies.

Maintain a high level of organization, ensuring smooth transitions for customers throughout the sales process.

Who You Are:

Customer-Focused & Relationship-Oriented

You thrive on understanding customer pain points and aligning them with strategic, value-driven solutions.

You’re skilled at building trust with prospects and internal teams alike.

Results-Driven & Self-Motivated

You consistently aim to exceed sales targets and enjoy the challenge of working in a competitive environment.

You’re eager to grow and optimize your sales approach through regular feedback and self-improvement.

Effective Communicator & Problem-Solver

You excel at explaining complex concepts clearly, whether in person, on calls, or via email.

You use strong discovery techniques to identify needs and present compelling solutions.

Organized & Detail-Oriented

You manage your pipeline meticulously, ensuring accurate data in the CRM and reliable forecasting.

You are adept at juggling multiple prospects at various stages in the sales cycle without losing track.

Adaptable & Collaborative

You welcome feedback, embracing new ideas and approaches to continuously enhance the sales process.

You value strong cross-functional teamwork and proactively support transitions to Customer Success.

Qualifications:

2+ years of B2B sales experience, preferably in a SaaS or technology environment.

Proven track record of meeting or exceeding sales quotas.

Proficiency with CRM tools for lead management and forecasting.

Strong negotiation and objection-handling skills, with the ability to tailor deals within established guardrails.

Excellent verbal and written communication skills, including the ability to conduct persuasive product demonstrations.

Familiarity with consultative selling methodologies and a solid understanding of the customer persona (in this case, marinas)

Bachelor’s degree in Business, Marketing, Communications, or a related field is a plus.

The US base salary range for this full-time position is $60,000 - $70,000. Overall Total Earnings range for this role is $127,500 - $137,500 with the potential to earn more as commission is not capped. Our salary ranges are determined by role, level, experience, qualifications and location.

Additional Information

As an Account Executive, you’ll gain exposure to various facets of the organization, including Product, Marketing, and Customer Success. Depending on your performance, interests, and skill set, there are clear pathways to roles such as

Account Executive 2, Senior Account Executive, Strategic Account Executive, Principal Account Executive, and even sales leadership.

Dockwa offers a

competitive compensation package—including base salary, equity, and a comprehensive benefits plan. We also provide ongoing training, professional development resources, and ample opportunities to grow within the company.

Dockwa is an

equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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