Fnatic is shaping the future of brand engagement in youth culture and the ever-evolving world of entertainment. Japan has been a case study for us - a thrilling, dynamic market where weâve established our presence and made a meaningful impact on the community. In this role youâll be at the forefront of this journey, connecting brands to the rapidly growing gaming and esports audience.
Already collaborating with powerhouse brands like Sony and Red Bull, youâll have the opportunity to leverage proven case studies that showcase how Fnatic drives results through esports, social, video, streaming, community, events, and creators. Your role will be pivotal in expanding our roster of world-class partners, bringing even more household names into the fold.
As our first dedicated Partnerships hire in Japan, youâll take classic rights-holder assets to market while also pioneering new digital media properties to generate revenue through strategic partnerships with top Japanese brands. Youâll work closely with our local esports team, creators and content staff to develop innovative activations that engage our passionate fanbase and showcase the power of Fnaticâs ecosystem.
From new business development to managing key relationships, this role is an opportunity to prove the strength of Fnaticâs brand and fandom in Japan â and play a vital part in scaling our presence in the region.
Your mission is to:
Build a deep understanding of the Japanese market, developing relationships with key decision makers in brands looking to reach youth audiences through gamingIdeate, draft and pitch KPI-driven proposals that can deliver results for prospective partners through leveraging Fnaticâs commercial assetsOwn a pipeline of Japanese opportunities to achieve agreed revenue targets, providing regular updates to management on progress and any obstacles you might be encounteringWork closely with local and HQ (London) based Pro-Gaming, Marketing and other relevant colleagues on planning and execution of activations for partnersNegotiate contract terms and work with Commercial Operations and Legal to finalise agreementsLead on new partner onboarding, and educate Fnatics about the scope and potential of partnershipProvide best-in-class partner management for assigned Fnatic partners, maintaining strong Partner Health to maximise opportunities for relationships to renew and scaleCoordinate business reviews with partners, working with internal teams to best showcase partnership performance through data and market insightsExplore opportunities across the business on a regular basis to identify new opportunities to over-deliver or expand the partnershipLead on ad-hoc Partnership projects as directed by your manager We're looking for:
Background in the selling and delivery of digital media properties for rights-holder(s), directly or via agencyStrategic thinking on how brands can engage with youth audience to achieve their marketing objectivesCompelling presenting skills and a natural rapport with peopleTrack record of over-achievement in sales and commercial relationship managementHonesty in self-evaluating and a desire for constant improvementCreativity and ability to participate in and lead ideationSomeone who thrives with autonomy in a delivery-focused environmentExcellent written and verbal communication in English and Japanese, additional languages desirable
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