Google Analytics (GA4) Expert and UTM Tag Manager

PharmaForceIQ is a US-based cutting-edge life sciences omnichannel marketing and analytics SaaS platform company that partners with pharmaceutical, biotech and other life sciences companies to help deliver the Right Message to the Right Physician through the Right Channel at the Right Time by deploying the power of advanced predictive analytics and machine learning. The company’s focus on the life sciences industry has generated deep expertise in the nuances and complexities involved in the use of life sciences data to make drug marketing more effective.

The Role

You Will Be Responsible For
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Ideal Profile
• You have at least 3 years experience, ideally within a Data Analyst or Digital Marketing role.
• You have working knowledge of GA4, UTM Tag, Google Tag Manager and Ad Performance Tracking
• Experience within would be a strong advantage.
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal driven and work well in fast paced environments
• You are a strong mentor and coach who can build high performing teams

What's on Offer?
• Work alongside & learn from best in class talent
• Strong opportunities to progress your career
• Attractive Salary & Benefits

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